How to Sell Your Consulting Over the Web – 5 Reliable Steps to Sell Your Consulting

I personally think that there is no better medium in selling your consulting services than the internet. This medium will allow you to give your offering the kind of exposure they need and easily reach the global market in a very cost-effective manner.

Here’s how you can sell your consulting over the web:

1. Build your own website. Create your own website if you don’t have one yet. Start by choosing a domain name that is highly descriptive. People who hear it must have a solid idea that you are offering consulting services. Unless you have the technical know-how, consider hiring talented web designer who can make your site look visually appealing and professional. Load your website with tons of information and make it speak volumes about your expertise on your chosen niche. To give your visitors great experience, I recommend that you make it interactive, easy to download, and easy to navigate.

2. Traffic, traffic, and more Traffic. After building your own website, the next thing you should do is to drive high quality traffic to it meaning, those people who are most likely to buy your consulting services. Use forum posting, blog marketing, article marketing, video marketing, and social media marketing to easily reach your prospects. If you have the money to spare, you can also use paid advertising tools like search engine marketing, banner ads, paid links, and PPC ads. The more time you spend advertising your services, the more people you’ll be able to connect to. This can surely increase your sales leads in no time.

3. Establish your expertise. It is a must that you position yourself as someone very knowledgeable on your chosen niche to easily convince people to do business with you. Host short teleseminars and share a slice of your knowledge. You can also join relevant forums and seminars where you can provide answers to the questions of your prospects.

4. Tie up with other ebusiness owners. Research those people who are selling products or services that compliment your consulting services. For example; if you are offering SEO consulting, you can tie up with those people who are offering SEO tools or SEO software. You can upsell each other’s products to your potential clients. This can help in boosting your sales and revenue without really spending so much for your advertising cost.

5. Testimonials and referrals. Get your satisfied customers to help you win more business. How? By soliciting and using their testimonials on your website and blog. You can also ask them to recommend you to their friends and family members who might be interested on what you offer.

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