Archive for: June, 2023

4 Benefits of installing solar panels at schools

Jun 03 2023 Published by admin under Uncategorized

Schools serve as the first learning space for the children. It teaches them many things in life. One of these things is how to use renewable sources of energy. Solar, wind, hydro, tidal, and biomass are some of the examples of renewable sources of energy. These resources help in creating a more sustainable environment.

Among all the inexhaustible resources,Guest Posting solar energy is the most used renewable form due to its abundance and other benefits.

Moreover, what other place could be better than a school to install solar panels and teach students the importance of employing renewable energy in our daily lives? Students are the future of the world, and they should learn to conserve resources for upcoming generations.

In addition, several school architects in Delhi also emphasize on the need to install solar panels in educational institutions.

Let’s check out some important benefits of installing solar panels at schools.

Reliable backup for power
A school’s normal schedule can easily get disrupted if there is a power cut. Nowadays, teachers use sophisticated teaching equipment such as projectors, computers, and smartboards which require electricity for their functioning.

In such a scenario, a power outage in the school will prove to be a huge hindrance. Hence, to continue imparting knowledge without any interruptions, solar panels can be a great option. This will save time and ensure that schools get steady and reliable power all day long.

Eco-friendly and sustainable solution
Incorporating solar panels at schools will help in reducing the carbon footprintMoreover, running the school more independently and sustainably requires minimizing dependency on non-renewable fossil fuels and the electricity grid. This can be achieved by having solar panels on the rooftop. They will continue to generate electricity as long as they get sunlight.

In addition, it will also prove to be an exemplar for sustainable living within the society.

Minimal maintenance charges
One of the most important benefits of using solar energy is low maintenance costs. Schools are sometimes short on funds when it comes to maintaining their infrastructure. In such a scenario, many school architects in Delhi advise solar panels as a solution to minimise maintenance charges and maximise energy efficiency. According to them, these panels are durable and robust enough to withstand drastic changes in weather. In favourable conditions, they can last longer than two decades.

One should just remember to keep a regular check and remove debris if any.

Benefit the community
Schools are an integral part of every local community and, their success depends on community members who volunteer their efforts, resources, and time to support the school and its faculty members. In return, the school provides substantial advantages that extend well beyond the classroom walls.

Conclusion

By choosing solar panels, schools can become more self-reliant, environment friendly, and contribute to the welfare of society.

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Consulting Jobs – The Latest 3 Tips to Find a Consulting Job

Jun 03 2023 Published by admin under Uncategorized

If you take pride in helping other people to get to where they would like to be by sharing your knowledge and your experiences, a consulting job might just be perfect for you. Finding a consulting job cannot get easier these days as the demand is soaring high. As long as you are considered the best in your chosen niche, you will surely not find it challenging to convince people to sign up.

Here’s how you can find a consulting job:

1. Start a career as a freelance consultant. If you want to have yourself as your own boss and if you want to have control over your working hours, I recommend that you start a career as a freelance consultant. There are pros and cons in taking this route. For example, you will be responsible in finding your own clients and in selling yourself and your services. If you are unable to bring in clients, you’ll most likely not to earn a single penny. I suggest that you weigh the advantages and disadvantages. If you are okay with them then, go ahead and start your career.

2. Apply to consulting firms. If you want a guaranteed paycheck every 15th and 30th of the month and if you don’t want to spend time looking for clients to serve, I recommend that you consider working for top consulting firms. Today, there are so many consulting firms who are looking for competent and reliable consultants. To increase your chances being hired, make sure that you have relevant educational background, experiences, and trainings. You must also possess great communication, analytical, and people skills. Include all these information when writing your resume so you can capture the attention of your potential employers.

3. Start your own consulting firm. If you think that you have what it takes to launch your very own consulting firm then, by all means build your own business today. By doing so, you’ll have great chances of earning thousands or even millions of dollars per year. Read and learn about running a business as much as you can. It would help if you can hire a business coach who can bring in knowledge, advice, and guidance so you can get started on the right foot. As the key to success of any business is its people, make sure that you only hire the best consultants who can offer your clients with great service.

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Internet Marketing Consulting: The Hot Money-Maker for 2011

Jun 02 2023 Published by admin under Uncategorized

These days everyone seems to be searching for the Key to successful Internet Marketing Consulting. This is a broad field that can encompass everything from using social media sites to submitting regularly to article directories in order to market a client’s product or service.

Businesses Must have a Great Online Marketing Campaign

By now most website owners know that they need a strong Internet Marketing campaign in order to stay up with the competition. Perhaps they’ve hired someone to handle all their Online Marketing programs, such as social media, SEO and PPC.

In many instances, however, these Internet Marketing campaigns have failed to produce the revenue stream that was promised. The business owner may be frustrated and at a loss, wondering exactly how to proceed from where his website currently is in terms of click-throughs and conversions.

This is a familiar scenario that has left a void in the industry yet to be filled. Some former Web Marketers are just now realizing the earnings potential in the field of consulting. Business owners need results. They must feel as if they’re doing everything possible to market their products and services and keep their site high in the rankings.

Discover Success in Internet Marketing Consulting

You can find success in the world of Web Marketing Consulting if you can show your clients why their old campaign isn’t working and how to get better conversion rates. A professional Internet Marketing Consultant must be able to go over every aspect of a client’s current marketing campaign and put together a strong, cohesive plan for the type of improvements that will lead to stronger sales.

Show your client on paper what has been working and what hasn’t. Convince him that your services will give him the competitive edge he needs and turn his website into a high octane selling machine. Convey to clients that you have the expertise to fix whatever is broken.

Hundreds of Businesses in Your Community Need Your Consulting Services

In your community alone, there may be thousands of local businesses who need the help of a professional Internet Marketing Consultant. They’ve tried and failed with other Internet Marketing services and now they need a new, improved plan to move forward.

There are really only four main steps to becoming a successful consultant:

· Answer their questions.

· Calm their fears.

· Win their trust.

· Offer them a new and better plan for success.

In accomplishing this, it’s important to do some research so that you can discover all the various aspects of Internet Marketing. Become an expert at what works best and what isn’t working at all. Immerse yourself in the world of Internet Marketing. Learn how SEO and PPC programs work. Study Google Analytics until you’re certain you actually have some answers for clients that will make a difference.

Your Destiny Awaits!

Word of mouth is a powerful selling tool. Once you help a few clients with your exceptional consulting skills to improve their sales and conversion rates, word will get around fast and new clients will appear.

There is every likelihood that Internet Marketing Consulting is a profession that’s here to stay. In the future, it is very likely that more and more people will build their own website in order to sell their dream product or service. At the moment, according to Whois Source, there are more than 128 million websites worldwide. And that number is growing exponentially.

You’ve got What it Takes to Succeed!

There are so many great websites out there with terrific products to sell. The business owner has spent some time and money on an Internet Marketing Campaign and hasn’t seen the expected results. You have the expertise and marketing savvy to show him why and create a road map to future success. Convey this message to local business owners and you can become their next great Internet Marketing Consultant.

This is your Message then:

You’ve studied Search Engine Optimization. You know the latest trends. You know how to make a pay-per-click program pay for itself. With you as their guide, your clients can count on their website moving up in the rankings. Their greatest success is just around the corner with your exceptional Internet Marketing Consulting skills.

If you, as a consultant, can deliver on those promises, then you can expect to gain a strong client list and a good reputation. Your clients benefit and you become the next amazing Internet Marketing Guru.

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Starting a Consultancy – 12 Mistakes People Make When Selling Their Specialist Knowledge

Jun 01 2023 Published by admin under Uncategorized

Before you set out on the journey of developing your consultancy, there are few things I want to share with you. You may be aware of these things already but if not take note of these common mistakes that I see people make all the time when starting their own specialist knowledge or consultancy business. These are not necessarily in order of priority as each will apply to different people in different ways and at different times. They are:

1. Undervaluing what you know

A few weeks ago something went wrong with my computer. A friend who knew a bit about computers agreed to come round to my house and have a look at it. I’d be struggling all day to try and fix it – it took him less than five minutes. I was so relieved and grateful. I think I made him feel embarrassed because I went on a bit about how ‘genius’ he was. He said it was just a small thing. But to me it was the technological equivalent of the magic touch. He was so insistent that what he did was ‘nothing’. In other words, in my view, he so undervalued what he’d done. I’d have happily paid a lot of money to someone to fix my problem. It seems that for those to whom certain knowledge comes relatively easy and to those for whom a certain kind of knowledge is taken for granted, there is a tendency to undervalue it! However, ‘mundane’ you think your knowledge is – do not assume it is equally mundane for everyone else. Don’t fall into the trap of thinking that just because you easily understand something and have knowledge about it that others do too. When we have specialist knowledge we assume it is known to others too. It isn’t – that’s why they are willing to buy it from you!

2. Not communicating in a way that ordinary people can understand

The funny thing is – my computer geek friend who fixed my computer told me what was wrong and how he fixed it but in a way that I just couldn’t understand. We’ve all experienced the I.T. geek, the medical consultant, the mortgage advisor or whomever it is, that speaks in riddles, in a way that is perfectly understandable to them and their colleagues but it is complete gobbledegook to the rest of us. When we become highly conversant and proficient in a professional language as most knowledge professionals and specialists do, we assume that others also know our terminology and acronyms. Don’t make this mistake. Assume nothing when trying to provide help to the lay client. The more they understand you the better chance you have of doing business with them. The more you baffle them the more you’ll turn them off!

3. Not knowing or learning how to ‘market’ what they have

Ideally, especially when marketing offline or on the internet, you should know what the need/demand is first then seek to fill that need. Most people come up with an idea a concept or product first and then try to find people to buy it. Yes, I did this too and was so shocked to hear that people weren’t really interested in what I had to sell. I had to completely rethink my consultancy business. It was at that time I went on a very sharp learning curve and informed myself in great depth about internet marketing – over a period of around six months. I came out with an entirely different business model. Don’t make the mistake of just thinking you can take your knowledge directly to the public. You’ll need to make some adjustments and find a ‘niche’ to sell it to. Find this group, respond to their problem and you have a business. Learn some key techniques about internet marketing around the issues and problems people are trying to solve and then construct your response/product/service around them. Lots of people with a website think they are doing internet marketing. They aren’t! They have a website. That’s it! Learn about how to find a ‘niche’ that you can position your knowledge to take advantage of.

4. Not having a ‘niche’

The basis to the previous point is your ‘niche’. This is most critical if you are relying on the internet to get known and to sell your knowledge. The reason most businesses and sole-trader consultancies fail or struggle is because they don’t have a niche. They start with an idea or product then try to sell it without asking if anyone actually wants it! A niche is a group of people with a problem and finding no solution to it – it is not a product. You will need to find what this problem is. Yes, it involves work and a bit of detective work to find what this might be in the context of your interest. The niche needs to be in your area of interest as you are most likely to stay with and remain excited with a business designed around that than if it was something you didn’t really care about. But it must be a niche within it that few others have yet sought to resolve. Take steps now as the niche is the heart of your business as a specialist. Start by going to Google Keywords AdWords.Google.com and learn how it works.

5. Being too much of a perfectionist

It is uncommon to meet a knowledge specialist (a professor, teacher, writer, gardener, hairdresser, dentist) who is not a perfectionist of some kind (in the best sense) and this is understandable. Given that specialist knowledge can be detailed and complex it is not surprising that an element of perfectionism is integral to it. The problem is that your attitude needs to be much more relaxed when it comes to starting your own business or consultancy. I thought I could do this when I started but found that competitors were far quicker than I was. I’d argue that that their work was of inferior quality but the retort was ‘it’s good enough’. This was true they sold more business than me. Remember, your prospective buyers are not looking for perfection they are looking for competence and work/knowledge/information that is ‘good enough’. And that is what you have to aim for – not perfection as you might in another aspect of your work but when engaging with commercial clients it simply needs to be ‘good enough’.

6. Being unaware of how others ‘see’ you

If you have specialist knowledge of something – beware! You may be viewed with suspicion by non-specialists even those who are prepared to buy from you. Certainly as an academic I found there were certain barriers I had to break down before I persuaded clients of the value of what I had to offer. I now know how to do this but I became very quickly aware of how others perceived me as having specialist knowledge about something they needed. Whether it is I.T. engineering, counsellor or management issues, the specialist comes as both a rescuer but also a potential threat (being too technical or ready to rip them off!). Do all you can to maximise the former and to downplay the latter. Be prepared to coax your potential buyers with free information in the beginning, and listen as much as you can to them, find out what they want.

7. Procrastination

Oh yes, I know it well! This is rife among knowledge specialists. ‘I’ll get around to it’. ‘I’ll do that next week when I have more time’. The fact is you will probably never have ‘more time’. Life is always busy and there are always a ton of things to do. Things will always be in the way. Saying that ‘we’ll get around to it’ or will ‘do it another time’ is a classic form of procrastination. What it really means is that we are not prepared to prioritise what needs to be done. Simple! If you aren’t prepared to prioritise something then your desire remains a mere ‘interest’ rather than a passion or obsession nothing will move forward. The best cure for procrastination is actually to do something about it NOW! Do something every day to move the idea forward practically rather than in your head. It doesn’t matter how small it is just do something.

8. Communicating as a ‘we’ when the business is an ‘I’

It amuses me that when individuals set up their business or consultancy they have a habit of referring to themselves on their website or marketing material as ‘we’. For example: ‘We are committed to serving our customers’, ‘We have outstanding expertise in the field of …’ when it is a one-person operation. Now, there may well be a ‘we’ however tightly or loosely this is constituted, but often in these kinds of businesses it is an ‘I’. The assumption seems to be that ‘we’ sounds bigger than ‘I’ and that bigger (in business) is better. Not so! Small is very often beautiful when it comes to specialist knowledge and services. Companies (and individuals) can be very attracted to doing business with a sole trader as they know they’ll get a more personal service than they would with a large, faceless business. So don’t be afraid of being honest in this regard you are just as likely to attract as much attention as an easily identifiable ‘I’ as you are with a more anonymous ‘we’.

9. Lecturing rather than listening

Some specialists tend to want to unload all their knowledge on an unsuspecting audience (client) rather than really trying to help them. As a specialist save your pearls of wisdom for when they are really needed and don’t be tempted to impress your client with all you know in a 30 minute lecture. It’s no secret that the first 3 rules of good consulting are listen, listen and listen. A client will feel far better about you if you let them lecture you on their problem (punctuated with your perceptive questions) rather than hearing all you have to say on the subject in a breathless onslaught.

10. Thinking ‘time’ instead of ‘products’

Most in the specialist knowledge business sell their time rather than products. Think about changing this. Okay, let’s be more accurate. Knowledge specialists sell their knowledge in packages of time (hours, days, weeks, etc). They give so many hours of their week and the buyer will pay them so much in return. But what if you could convert some of that time/knowledge packets into products that could be sold over and over again? The e-book on your website, the course, the coaching programme, the workshop, the CD or DVD, could all be things you have with your knowledge being sold over and over as products. Years ago, I thought that there was no way my knowledge and time could be turned into ‘products’ which would give me repeat (often passive) business. How wrong I was!

11. Not developing financial knowledge

If your knowledge specialism has nothing to do with money or numbers then try to learn a little bit about it so that you can understand your finances. I didn’t know much when I started. I do now though. I am certainly no expert in things numerate but again my learning curve was steep. I got to joking with my accountant that there were three types of people in the world – those who could count and those who couldn’t!!! (Think about it!). Don’t go into your consultancy or knowledge business not knowing anything about your finances: costs, income, tax, etc. Get your accountant to teach you the basics of what you need to do and keep an eye one, they’ll be happy to do it – as it makes their job easier.

12. Not having a business plan

Yep, sorry I’m afraid it’s critical. No, I don’t mean the kind that banks and lenders expect when they sit in judgement of deciding whether to lend you a pile of money or not. You may need that but I mean the kind that takes up just a sheet or two of paper that has your definite plans on how you are going to practically move your ideas forward, together with a timeline of clear dates. I neglected this and got myself into a mess. This is necessary from the outset but is likely to be altered each week in the early stages and less so as you refine more precisely what you are going to offer, why, how it will help and how it will be marketed.

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